My client Gioielleria Insieme wanted to freshen up their brand identity and packaging as a small jewellery in Florence. Without compromising their original identity, depicting an infinity symbol, I re-imagined it in a more contemporary way using Adobe Illustrator and chose a fitting font for the wordmark. The new logo and wordmark better represent the poise and charm of the jewellery, without exceeding in a excessively luxurious identity.